The "That's Life" Campaign

Did you know Google puts each and every one of us into "buckets" labeled as Life Events?

Getting married soon? Google knows.

Starting a business soon? Google know. 

The good news is, we can place our ads directly in front of people in these types of life events. 

Sell services to business? Target business recently started or starting soon. 

Sell products to homeowners? Target recent home buyers.

The possibilities are endless...and you can get rolling for as little as $2 a day. 

4 Lessons

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The "Affinity" War Campaign

Google has made tremendous progress in building audiences based on the affinity of a user. Affinity is what makes us....us. What we like, what we do, brands we buy....all of that is segmented into affinity audiences. 

These are different from in-market and keyword campaigns because it applies to who we are 24/7, 365 days a year. We will likely still be into our habits whether or not we're in the market for a house or searching for certain info. 

Use the script to record an easy video that is setup to get affinity audiences interested in learning more. Then, use the walk through to build out several campaigns inexpensively to see which audiences respond the best. Once we have some data, we scale the winners and turn off the losers. 

6 Lessons

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The Invisible Webinar

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6 Lessons

Intermediate

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The YouTube OmniPresence Method

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7 Lessons

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The Fully Booked Method

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15 Lessons

Intermediate

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Getting Leads with YouTube Ads

Learn how to build a complete lead generation campaign using YouTube Ads 

2 Lessons

Intermediate

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The Proven Video Ads Formula

Video advertising is the new wave of opportunity to get clients and customers into your business, fast! In this easy to consume AND implement training, you'll learn how to create a video ad that converts!

2 Lessons

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Google Foundations

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4 Lessons

Easy

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Audience Mining with Google

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3 Lessons

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How to Maximize Social Advertising with Google Ads

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Easy

The Boomerang Method

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2 Lessons

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