The "That's Life" Campaign

Did you know Google puts each and every one of us into "buckets" labeled as Life Events?

Getting married soon? Google knows.

Starting a business soon? Google know. 

The good news is, we can place our ads directly in front of people in these types of life events. 

Sell services to business? Target business recently started or starting soon. 

Sell products to homeowners? Target recent home buyers.

The possibilities are endless...and you can get rolling for as little as $2 a day. 

4 Lessons

Progress

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The "Affinity" War Campaign

Google has made tremendous progress in building audiences based on the affinity of a user. Affinity is what makes us....us. What we like, what we do, brands we buy....all of that is segmented into affinity audiences. 

These are different from in-market and keyword campaigns because it applies to who we are 24/7, 365 days a year. We will likely still be into our habits whether or not we're in the market for a house or searching for certain info. 

Use the script to record an easy video that is setup to get affinity audiences interested in learning more. Then, use the walk through to build out several campaigns inexpensively to see which audiences respond the best. Once we have some data, we scale the winners and turn off the losers. 

6 Lessons

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The Invisible Webinar

The The Invisible Webinar is an advanced YouTube Ads campaign I use to sell this membership. It eliminates the complexities of webinar software like GoToWebinar, WebinarJam, and AutoWebinar.

Once setup, this campaign cranks out sales 24/7. Once fine tuned, the only revisions it will need are updating ad creative. 

Enjoy!

6 Lessons

Intermediate

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The YouTube OmniPresence Method

 The OmniPresence Method is an advanced YouTube Ads structure that allows you to control where Google places ad budget. 

Once setup, this campaign requires minor maintenance each month. Once fine tuned, the only revisions it will need are updating ad creative. 

I've included a proven video ad script, walkthrough, and document with instructions on how to edit for your offers. 

Enjoy!

7 Lessons

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The Testimonial Boomerang Method

The Testimonial Boomerang Method is a set of two video ads. This campaign, once setup, can run for years without maintenance. 

I use this in almost every campaign with incredible results. Enjoy!

9 Lessons

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The Fully Booked Method

A dead-simple process for getting clients using YouTube Ads. The entire system is designed to be consumed and implemented in a short period of time; over a few evenings or over a weekend.  

15 Lessons

Intermediate

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Getting Leads with YouTube Ads

Learn how to build a complete lead generation campaign using YouTube Ads

2 Lessons

Intermediate

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The Proven Video Ads Formula

Video advertising is the new wave of opportunity to get clients and customers into your business, fast! In this easy to consume AND implement training, you'll learn how to create a video ad that converts!

2 Lessons

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Google Foundations

This is a cornerstone training for tapping into Google's search traffic. This is the exact process I start with when building campaigns for my own businesses as well as client's businesses.

4 Lessons

Easy

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Audience Mining with Google

A series of videos showing you how to use Google tools to find ideal customers for any business. 

3 Lessons

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How to Maximize Social Advertising with Google Ads

This was a Facebook live training where I walk through using social advertising and Google Ads together to drive greater results. 

Easy

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The Boomerang Method

How to drive more sales and more conversions with Google's display network retargeting. 

2 Lessons

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